Latif was born in London to a Pakistani-born father and an Italian mother, both of whom are London residents. He holds dual British and Italian nationality. He began karting at the age of eleven in 2007.
Latif developed his craft through British and European kart events, competing in series including the Super One National Kart Championships in Mini Max and Rotax Junior classes, the Rotax Max Euro Trophy, the CIK-FIA U18 World Championship and the WSK Final Cup. He also competed in the Euro Wintercup and, with Protrain Racing, in the Rotax Max Wintercup.
In 2012, Latif graduated to car racing with Atech Grand Prix (entered under the Atech Reid GP name for some rounds) in both the Formula Renault 2.0 Eurocup and the Formula Renault 2.0 Alps Series, completing eight races across the two championships without scoring points in either, placing 43rd in both.
Latif's most productive years came in sports and GT machinery.
In 2012 he signed with Avelon Formula to race a CN2 Group CN sports prototype in the V de V Proto Endurance Challenge, winning his inaugural race — the 4 Heures du Castellet — to become the youngest winner in the series' history.
In 2013, Latif continued in the V de V Proto Endurance Challenge and also competed in the Speed EuroSeries. He won the 6 Hours of Mugello with teammate Ivan Bellarosa in front of the team's home crowd, then won the opening rounds of the Speed EuroSeries at the Hungaroring alongside Bellarosa, finishing fourth in that series overall.
For 2014, Latif signed with Flying Lizard Motorsports for selected IMSA SportsCar Championship GTD class rounds, driving an Audi R8 LMS. He finished fifth in the GTD class at the Daytona 24 Hours and eighth at the 12 Hours of Sebring. He was also entered by Greaves Motorsport for the 24 Hours of Le Mans in LMP2, sharing a Zytek Z11SN-Nissan with Michael Munemann and James Winslow. Starting 26th on the 54-car grid, they had reached a top-ten position before retiring on lap 31 following a collision caused by a co-driver.
Also in 2014, Latif joined Phoenix Racing in the Blancpain Sprint Series alongside Marc Basseng, driving an Audi R8 LMS ultra. He won the Pro-Am Trophy championship with 162 points from ten qualifying rounds, achieving eight class wins across the season, while finishing 18th in the overall Pro class standings.
In 2015, Latif competed in the Pro Mazda Championship with World Speed Motorsports across 16 rounds, finishing 13th in the standings. He also started the Bathurst 12 Hours, finishing fifth in the GT3 Am class.
Latif's final competitive season was 2016, racing in the Porsche Carrera Cup Great Britain with GT Marques across sixteen rounds, finishing tenth in the championship with 83 points.