The division's operations are located in Neckarsulm, near Stuttgart, in the German State of Baden-Württemberg. Development and manufacturing factories are based within a larger site of the now defunct German automotive maker NSU Motorenwerke AG. Its core products include the Audi RS3, the Audi RS6 and the Audi RS7 Sportback. Audi Sport GmbH specializes in four 'key' areas, including the design, testing, and production of specialist and high performance Audi automobiles, such as the Audi RS Q8 and the Audi R8. They also design and produce special wheels, sport suspension, and exterior body panels, mainly used on the Audi "S line" trim specification available on most of Audi's model range.
The Audi RS cars are Audi's high performance variants of their regular offerings. The "RS" initials are taken from the German: RennSport – literally translated as "racing sport". RS is Audi's highest trim level, positioned above the "S" ("Sport") specification level of Audi's regular model range. Audi Sport creates, designs, and produces all RS models in conjunction with its parent, Audi AG. The RS models are typically Audi's most powerful cars and are built in limited numbers with the latest technology and engineering offered by the car maker.
quattro GmbH offers potential purchasers of new Audi cars the possibility of customizing their new car beyond the scope of "conventional" options, to their own personal desires during the initial manufacturing process. This facility is called Audi exclusive, and extends to virtually all areas of the car. quattro GmbH first offered this service at the 1995 Frankfurt International Motor Show. From 1985, quattro GmbH has developed a range of Audi lifestyle products, known as Audi Accessories. These include mountain bikes and personal leather goods.
Audi AG collaborated with Porsche AG to develop the Audi RS2 Avant, a joint venture, from 1994–1996, built at Porsche's Zuffenhausen plant. All subsequent cars have been solely produced at Neckarsulm by quattro GmbH. Stephen Reil became the head of Quattro and oversaw the first quattro developed RS branded car, the 2000–2001 B5 RS4 Avant quattro. Audi re-entered motorsport in the 80s competing with success in Rally, IMSA, and DTM. Audi established quattro GmbH in 1983. The entry level racecar beginning in 2016 was based on the Audi RS3, the RS3 LMS TCR. Audi Sport began to sell customers a 580hp GT3 variant of the R8. The R8 V10 engine is almost completely unchanged from the street variant and over 50% of the parts of the vehicle as a whole are shared with the road model.
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