The team's first season of competition was in 2009 in the Indy Lights Series. North Carolina native Daniel Herrington drove car number 28; his best result through most of the year was fifth at St. Petersburg, before he took the team's first race win at Chicagoland. The team also fielded a second car, number 29, for Felipe Guimarães in three mid-season road course events, where Guimarães finished third, fourth, and second at Watkins Glen, Mid-Ohio, and Sonoma respectively. Herrington finished seventh in the championship; Guimarães was twenty-third overall despite competing only three times.
For 2010 the team ran full-time Indy Lights programs for Sebastián Saavedra and Stefan Wilson. Saavedra won at Iowa and posted five top-five and seven top-ten finishes before quitting the team after qualifying for the Drive Smart Buckle Up 100 at Kentucky; Herrington replaced him for that race. Wilson scored three top-fives and eight top-tens, including a career-best third on the wet streets of St. Petersburg, but was twice replaced by substitute drivers due to sponsorship issues — Joel Miller at Infineon Raceway and Dillon Battistini at Homestead. Saavedra and Wilson finished eighth and eleventh in the championship respectively.
The team also qualified for the 2010 Indianapolis 500 with Saavedra. He crashed in Turn 1 on Bump Day while attempting to improve from the bubble position, then was bumped by Tony Kanaan. After Mario Romancini withdrew his time and Paul Tracy and Jay Howard failed to improve their speeds, Saavedra's original qualifying time stood and he secured a starting position. Born 2 June 1990, Saavedra became the first IndyCar starter born in the 1990s. Team owner Herta described the low-budget effort as "'Two Men in a Truck' Racing." Saavedra's IndyCar debut ended in an accident one hundred miles into the race.
On 21 March 2011 the team announced the signing of Angolan driver Duarte Ferreira — the first Angolan driver in Indy Lights history — to drive car number 28. On 25 March the team revealed its 2011 IndyCar Series plans. Dan Wheldon, the 2005 Indianapolis 500 winner and a former teammate of Herta at Andretti-Green Racing from 2003 to 2005, won the 2011 Indianapolis 500 for the team. The car Wheldon drove to victory had previously been crashed at the Firestone Twin 275s Race 1 by Wade Cunningham; it was later restored to its 2011 winning livery and took a ceremonial lap at the 2012 Indianapolis 500 alongside Wheldon's 2005-winning car.
At the season finale at Las Vegas Motor Speedway, Wheldon was killed in an accident involving fifteen drivers. The race was red-flagged and ultimately cancelled. BHA fielded regular Sam Schmidt Motorsports driver Alex Tagliani in the number 98 car for that event; Tagliani was not involved in the incident.
Ferreira finished eighth in the final Indy Lights points with a best finish of third at New Hampshire Motor Speedway. The team also ran a second entry for Bruno Andrade in five road and street course races; Andrade's best finish was fourth at Baltimore and he finished seventeenth in points.
Tagliani continued with the team into 2012 under the rebranded name Barracuda Racing, sponsored by Barracuda Networks. The team initially suffered from a lack of pace with the Lotus engine, cancelled that contract, and switched to Honda — a change that brought significant performance improvement. The team chose to skip the Brazil race to prepare for the Indianapolis 500. Tagliani qualified on pole for the Firestone 550 at Texas Motor Speedway and advanced to the Firestone Fast Six — the final round of road course qualifying — at Belle Isle, Toronto, Edmonton, and Mid-Ohio. He finished seventeenth in the championship, with a best result of fifth at the Edmonton Indy, where he also led the most laps.
Barracuda Racing returned for the 2013 IndyCar Series season with Tagliani and Honda power. Tagliani was relieved of driving duties after thirteen races and replaced by Luca Filippi and J. R. Hildebrand, who had also been released from Panther Racing earlier that season. The team also fielded an Indy Lights car for Chase Austin in the Freedom 100 and Axcil Jefferies at Mid-Ohio and Houston.
In 2014 the team lost Barracuda Networks as a full-season sponsor. After testing Filippi, the team selected 2012 Star Mazda champion Jack Hawksworth. Hawksworth qualified second at the Grand Prix of Indianapolis and achieved his first IndyCar top-ten there, finishing seventh. He earned his first podium at the second Grand Prix of Houston, finishing third, and ended the 2014 season seventeenth in championship points.
For 2015 the team hired reigning Indy Lights champion Gabby Chaves with full-season sponsorship from Bowers & Wilkins. Chaves secured two top-ten finishes during the season. At the Indianapolis 500 he was awarded the Indiana Dairy Farmers "Fastest Rookie" for the quickest average qualifying speed, the Indianapolis 500 Rookie of the Year honour, and the IndyCar Series Sunoco Rookie of the Year. He also finished second in the TAG Heuer "Don't Crack Under Pressure" award — given to the driver gaining the most cumulative positions from qualifying to finish — having improved from his qualifying slot in every race but one. At Pocono Raceway he led 31 laps, the only laps he led all season, before retiring three laps early with mechanical issues.
Having fallen into financial difficulty, Herta's entry was merged into the Andretti Autosport organisation in 2016, with Alexander Rossi driving the team's number 98 car as Andretti Herta Autosport with Curb-Agajanian. The merged entry won the 2016 Indianapolis 500. In 2018 Rossi moved to the main Andretti Autosport team and Marco Andretti switched from the main Andretti entry to the Herta-assisted car. In 2019 Marco Andretti became a part-owner of this entry, forming Andretti Herta Autosport w/ Marco Andretti & Curb-Agajanian.
On 16 April 2015 the team announced its entry into the Global RallyCross Championship under the name Bryan Herta Rallysport. The following day Patrik Sandell and former NASCAR K&N Pro Series West driver Austin Dyne were hired, driving the number 18 Kobalt Tools and number 14 Castrol Magnatec GTX cars respectively. Collete Davis was also announced to drive a GRC Lites entry for River Racing under the Bryan Herta Rallysport umbrella. In August 2015 CUTTWOOD Vaping Juice became the primary sponsor on Dyne's car for the remainder of the season.
Sandell and Dyne scored five podium finishes between them in 2015. Sandell took four podiums in five races, including a victory at Detroit, en route to eighth in the drivers' championship. Dyne took second at Daytona and finished ninth. The team competed in the series until it folded at the end of the 2017 season.
In 2019 the team, operating as Bryan Herta Autosport with Curb-Agajanian, entered the Michelin Pilot Challenge in the TCR class, running the Hyundai Veloster N TCR. Drivers Michael Lewis and Mark Wilkins won the TCR championship in the series' inaugural season.
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