The vehicle was named after Rome, Italy's capital. It was originally introduced online on 13 November 2019 with a coupé bodystyle. Ferrari then unveiled the car the next day in Rome. A soft-top convertible version of the Roma was introduced in 2023.
The exterior design was influenced by the Ferrari 250 GT Lusso and 250 GT 2+2 grand touring cars. The Roma's design features include flush door handles, slim LED lights at the front and rear, and an active rear spoiler that sits flush when the car is driven softly. The car's design won a Red Dot award.
The interior is described by Ferrari as a "2+2" interior with a small backseat area. The dashboard features digital instrumentation (a 16.0-inch wrap-around touch screen) and a multi-function steering wheel (both shared with the SF90 Stradale) for the driver. A centrally mounted 8.4-inch portrait touch screen controls most of the car's functions. A third horizontal touchscreen integrated into the passenger side dashboard is offered as an option.
The Roma is powered by the Ferrari F154 engine. It is a 3.9 litres (3,855 cc), turbocharged, 90 degree V-8, dual overhead cam (DOHC) design. The Roma's type 154BH is rated at 456 kW; 612 hp (620 PS) between 5,750 and 7,500 rpm and 761 N⋅m (561 lb⋅ft) of torque between 3,000 and 5,750 rpm.
The engine is mated to the new 8-speed dual-clutch transmission shared with the SF90 Stradale. This new unit translates into more acceleration in the intermediate gears with an extended tall top gear for motorway cruising. This design weighs 6 kg (13 lb) less than the 7-speed unit used in the Portofino and is claimed to provide quicker and smoother shifting.
The Roma was engineered to weigh 200 kg (441 lb) less than the Portofino while being based on the same platform. With the lightweight components, the car's dry weight is 1,472 kg (3,245 lb). Its curb weight (without the driver) is 1,570 kg (3,461 lb). The published weight distribution is 50% front to 50% rear.
The dynamic rear wing self-activates at high speed to help the vehicle generate downforce. The wing's three positions are low drag (flush (0–100 kph), medium downforce (100–300 kph), and high downforce (100–300 kph cornering and braking). The maximum deployment is rated at 95 kg (209 lb) of downforce at 250 km/h (155 mph).
The Roma's published top speed is > 320 km/h (199 mph). Performance figures include a 0–100 km/h (0–62 mph) acceleration time of 3.4 seconds and a 0–200 km/h (0–124 mph) acceleration time of 9.3 seconds. The Roma's dry weight-to-power ratio is best in class at 2.37 kg/PS (5.3 lb/hp).
In March 2023, Ferrari revealed the Roma Spider. It is meant to be the replacement for the Ferrari Portofino. Based on the successful Ferrari Roma, the new Spider variant features a soft top. This marks the return of a soft top for a front-engined Ferrari after 54 years since the 1969 365 GTS4.
On October 9, 2024, Ferrari unveiled a special spider, created by the Tailor Made division to show the public the new manufacturing techniques and innovative materials introduced by Ferrari, and will be exhibited to the public at the Enzo Ferrari Museum in Modena, within the Ferrari One of a Kind exhibition, where it will remain until February 2025.
The Roma was originally introduced with a base price of $218,670 (2020 USD). Ferrari estimates 70 percent of buyers would be first-time Ferrari customers. They stated that the Roma is targeted squarely at the Porsche 911 and Aston Martin markets.
The Roma was publicly unveiled on 14 November 2019, during an international event at Rome's Stadio dei Marmi (Stadium of the Marbles). In 2020 it made an appearance at the 150th anniversary of the declaration of Rome as the capital of a unified Italy.
The Ferrari Roma was awarded a Red Dot in 2020, recognizing the car's design. Auto&Design Magazine awarded the Roma the best production car design for 2020. The 2021 Esquire Car Awards named the Ferrari Roma as the Best Designed Car of the year.
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