Geely

Geely entered the automotive industry in 1997, but only officially received its national production license on November 9, 2001. Following a restructuring of Geely, ZGH was established as a holding company largely owned by Li Shufu in March 2003. Geely's first car, the Geely Haoqing, rolled off the assembly line in Linhai, Zhejiang, on August 8, 1998. Mass production commenced in 2002. By 2002, the brand was ranked among the top ten in the Chinese automobile market.

In 2002, Geely restructured from a family-operated entity to a joint-stock company managed by professional management. In January 2004, Li Shufu acquired controlling shares in Guorun Holdings Co., Ltd., which was renamed Geely Automobile Holdings Limited in March 2004. This strategy was seen as Geely's "backdoor" entry into the Hong Kong stock market, providing a means to raise funds for the company.

In 2006, Geely purchased a 19.97 percent equity stake in British company Manganese Bronze Holdings, the manufacturer of London black cabs. Both companies started a joint venture to produce the black cabs in China. In February 2013, ZGH fully acquired Manganese Bronze Holdings after the British company entered administration. ZGH established The London Taxi Corporation, later renamed London Electric Vehicle Company (LEVC), to resume assembly of the London black cab in Coventry, UK. In 2009, Geely acquired Australian transmission company Drivetrain Systems International (DSI), but sold 90% of its stake in 2014 after the company suffered losses.

Ford Motor Company put Volvo Cars up for sale in December 2008. On October 28, 2009, Ford confirmed that ZGH was the preferred buyer. A definitive agreement was signed on March 28, 2010, for US$1.8 billion. The deal closed on August 2, 2010, with Geely paying $1.3 billion in cash and a $200 million note. According to the Wikipedia article "Volvo Cars" and reporting from China Daily, this acquisition was the largest overseas purchase by a Chinese automaker at the time.

Under Geely ownership, Volvo Cars developed new engine lines and the Scalable Product Architecture (SPA) platform. Sales reached 500,000 vehicles in 2015 for the first time in the brand's history and grew to over 700,000 in 2023. Both companies jointly developed engines and platforms, notably the Compact Modular Architecture (CMA) platform.

In October 2016, Geely Auto launched its new brand, Lynk & Co, intended to bridge the gap between Geely and Volvo brands. In August 2017, an agreement was signed to establish the Lynk & Co joint venture. In May 2017, ZGH purchased a 51% controlling stake in Lotus Cars from DRB-HICOM. ZGH also acquired a 49.9% stake in Proton Holdings, finalized on September 29, 2017. In July 2017, Geely acquired Terrafugia, an American maker of flying cars. In November 2017, ZGH announced the completion of the Terrafugia acquisition.

In October 2017, Volvo Cars and ZGH announced that Polestar, a performance and tuning brand owned by Volvo Cars, would become a standalone brand focusing on electric cars. In December 2017, ZGH invested €3.25 billion into Swedish truck and construction company Volvo Group, becoming the biggest shareholder by number of shares with an 8.2% stake. In September 2019, ZGH led a round of private funding for Volocopter. In late July 2020, Geely New Energy Commercial Vehicle Group agreed to transfer a 15.2% stake in Hualing Xingma to become its de facto controlling shareholder.

In February 2020, Volvo Cars and Geely began formal discussions about a proposed merger, which were later halted. In March 2021, ZGH launched the Zeekr brand for premium electric vehicles. In May 2024, Zeekr raised around US$441 million in its initial public offering (IPO) on the New York Stock Exchange.

In 2018, Li Shufu acquired a 9.7% stake in Daimler AG (now Mercedes-Benz Group). As of 2024, Li Shufu is the second-largest Mercedes-Benz AG shareholder. In January 2020, ZGH and Daimler AG announced a 50-50 joint venture to develop and operate the Smart brand as a global electric vehicle brand, named Smart Automobile Co., Ltd. The first all-electric Smart model from this joint venture, the Smart #1, was launched globally in 2022.

In August 2021, ZGH formed a strategic partnership with Renault. In January 2022, Renault Korea Motors agreed to produce vehicles based on the Geely Compact Modular Architecture platform. In May 2022, a Geely subsidiary was set to acquire a 34% stake of Renault Korea Motors. In November 2022, Renault and Geely announced plans to combine their powertrain production and development operations into a joint venture, officially established in May 2024 as Horse Powertrain Limited. In February 2024, Renault and Geely announced a framework agreement to expand their collaboration in electric vehicle production and sales in Brazil.

In January 2021, ZGH announced a joint venture with Baidu to create electric vehicles, with Baidu developing the software and Geely manufacturing the cars. The companies formed Jidu Auto, later launching the Ji Yue brand in August 2023, with Geely owning 65% and Baidu 35%.

In September 2024, Li Shufu announced the "Taizhou Declaration," a new strategic transformation for ZGH. As part of this strategy, Geely announced in October 2024 the merger of all Geely Geometry dealerships into the Geely Galaxy dealership network. In November 2024, ZGH transferred its stake in Zeekr Intelligent Technology to Geely Automobile Holdings, increasing Geely Auto's shareholding in Zeekr to 62.8%. Zeekr also acquired stakes in Lynk & Co from Geely Auto and Volvo Cars, making Zeekr the majority owner of Lynk & Co. The electric pickup brand Radar Auto was consolidated into Geely Auto. In January 2025, ZGH announced the consolidation of London EV Company into Geely Auto. In April 2025, the Livan marque became a product line under Geely Auto. In July 2025, ZGH announced that Geely Auto had signed a merger agreement with Zeekr, making Zeekr a wholly owned subsidiary of Geely Auto.

Geely Auto is Geely Group's original and mainstream brand, primarily sold in China and select overseas markets. Geely Galaxy is Geely's mass-market brand for new energy vehicles, established in February 2023, and merged with the Geely Geometry line in October 2024. Geely Radar (Riddara outside China) is a battery electric pick-up truck brand owned by ZGH, consolidated into Geely Auto in November 2024.

London Electric Vehicle Company (LEVC) produces and sells electric black cabs and was consolidated into Geely Galaxy in February 2025. Zeekr is a premium battery electric vehicle brand of ZGH, owned by Geely Automobile Holdings, and listed on the New York Stock Exchange since May 2024. Lynk & Co was established in 2017 and uses technology jointly developed by Volvo Cars and Geely Auto. Proton is a Malaysian national car brand, with ZGH owning 49.9% since 2017. Volvo Cars is 78.7% owned by ZGH. Polestar is a publicly traded electric car brand, with Geely and Li Shufu combined owning 66%. Livan is a joint venture between Lifan and Maple, with previous Maple products reconsolidated into Livan. Lotus Cars, a British sports and racing car manufacturer, is 51% owned by ZGH since 2017. Farizon Auto was established in 2016 to focus on electric commercial vehicles. Smart is a global joint venture between Mercedes-Benz and ZGH, targeted at producing battery electric vehicles in China.

Geely Geometry, established in 2019 as a battery electric vehicle range, was consolidated into Geely Auto as an entry-level product series in March 2023 and merged into Geely Galaxy in October 2024. Emgrand, launched in 2009 as a medium- to high-end luxury brand, ceased to be a standalone brand in 2014 and became a sub-brand of Geely. Englon was launched in 2010 to replace the Shanghai Maple brand. Gleagle was Geely's entry-level brand sold between 2010 and 2015. Zhidou, specializing in microcars, was discontinued in 2021 and its operations were reportedly restarted in 2024 after restructuring by Geely and Aima Technology Group.

Qianjiang Motorcycle is one of the largest manufacturers of two-wheeled vehicles in China, with Geely Group holding majority shareholding since September 2016. Vehicles are sold under brands including QJiang, QJMotor, Benelli, Keeway Motors, and KSR Moto. Benelli is a subsidiary that produces motorcycles and scooters. Zhejiang Geely Ming Industrial Co., Ltd., known as Geely Ming or GM Motor, is a motorcycle manufacturer subsidiary founded in 1995, selling under the Jiming and Geely Motorcycle brands.

Geely utilizes shared vehicle platforms across its subsidiaries, including SPA (Scalable Product Architecture), SEA (Sustainable Experience Architecture), GEA (Global Intelligent New Energy Architecture), CMA (Compact Modular Architecture), SMA (Scalable Modular Architecture), and BMA (B-segment Modular Architecture). In 2025, Geely launched its unified intelligent driving solution, "Qianli Haohan," later renamed G-ASD.