In 2016, the company was renamed Audi Sport GmbH. The division's operations are located in a 3,500 square metres (37,670 sq ft) site at Neckarsulm, near Stuttgart, in the German State of Baden-Württemberg. Development and manufacturing factories are based within a larger 10,700 square metres (115,170 sq ft) site of the now defunct German automotive maker NSU Motorenwerke AG.
Audi Sport GmbH specializes in four 'key' areas, including the design, testing, and production of specialist and high performance Audi automobiles. Examples include the Audi RS3, Audi RS Q8, and the Audi R8. They also design and produce special wheels, sport suspension, and exterior body panels, such as front bumpers, side skirts, and rear bumpers, which are mainly used on the Audi "S line" trim specification available on most of Audi's model range.
Its core products include the Audi RS3, the Audi RS6 and the Audi RS7 Sportback. Audi Sport GmbH does not sell its automobiles directly to the public via franchised outlets under its own brand name; instead, they are sold under the Audi marque.
The Audi RS cars are Audi's high performance variants of their regular offerings. The "RS" initials are taken from the German: RennSport – literally translated as "racing sport". RS is Audi's highest trim level, positioned above the "S" ("Sport") specification level of Audi's regular model range. Audi Sport creates, designs, and produces all RS models in conjunction with its parent, Audi AG. The RS models are typically Audi's most powerful cars and are built in limited numbers with the latest technology and engineering offered by the car maker.
"S line" is a trim specification that is offered on many Audi models. Whilst the individual S line parts and components are designed and manufactured by quattro GmbH, Audi "S line" cars are still manufactured in the same AUDI AG factories, on the same production lines as their related models with differing trim levels.
quattro GmbH offers potential purchasers of new Audi cars the possibility of customizing their new car beyond the scope of "conventional" options, to their own personal desires during the initial manufacturing process. This facility is called Audi exclusive, and extends to virtually all areas of the car. quattro GmbH first offered this service at the 1995 Frankfurt International Motor Show.
From 1985, quattro GmbH has developed a range of Audi lifestyle products, known as Audi Accessories. These include mountain bikes and personal leather goods. The Audi collection employees operate from the Audi headquarters in Ingolstadt.
Audi re-entered motorsport for the first time since the Auto Union days in the 80s competing with success in Rally, IMSA, and DTM. Audi established quattro GmbH in 1983. Because Group B rally required homologation with road cars, Audi created quattro GmbH to concept and help engineer ideas. The result of this was the Audi Sport Quattro, dubbed S1 in race trim.
quattro GmbH was responsible for the customer racing projects which built and sold racecars to professional and amateur racing teams and Audi Sport was responsible for factory efforts seen at Le Mans as well as providing support for special case customer teams such as WRT.
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