Marlboro

Marlboro's Formula One association began in the 1972 season with the sponsorship of BRM. The first win for a Marlboro-sponsored Formula One car was achieved at the 1972 Monaco Grand Prix by Jean-Pierre Beltoise driving for BRM. In 1973 and 1974, Marlboro backed the Frank Williams Racing Cars team, whose cars were registered as Iso-Marlboro.

In the 1974 season, under the leadership of advertising executive John Hogan, Marlboro became associated with McLaren. The team won their first World Constructors' Championship as well as the first World Drivers' Championship for Emerson Fittipaldi in the first season of the partnership. McLaren won another drivers' title in 1976 for James Hunt. After a dry patch, the partnership intensified when Ron Dennis's Project Four Organization took over the team in 1981. Marlboro-sponsored McLaren dominated Formula One for much of the 1980s and early 1990s, with Niki Lauda, Alain Prost, and Ayrton Senna winning the Drivers' Championship in all but one year from 1984 to 1991. After the departure of Senna at the end of the 1993 season, Marlboro McLaren never won a race again. Marlboro ended their sponsorship of the team at the end of the 1996 season — a partnership that lasted 23 consecutive seasons (1974–1996), the longest between a team and its title sponsor in Formula One history.

At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white to advertise Marlboro Lights.

Marlboro also sponsored Scuderia Ferrari's drivers from the 1973 season, initially only on helmets and suits. By 1984, Marlboro appeared as a minor sponsor on Ferrari's cars. In 1993, Marlboro became the main sponsor, and in 1997 the team was officially renamed "Scuderia Ferrari Marlboro". Marlboro remained Ferrari's title sponsor until the 2011 European Grand Prix and their main sponsor until the end of the 2017 season. In September 2005, Ferrari signed an extension of their sponsorship arrangement with Marlboro through to 2011, at a time when tobacco sponsorship had become wholly banned in the European Union. F1 Racing magazine estimated that Ferrari received $1 billion from the 2005–2011 agreement. In April 2008, Marlboro displayed explicit on-car branding on Ferrari for the last time, thereafter permanently replaced with a variety of barcodes.

Marlboro also sponsored a number of smaller Formula One teams. It was the main sponsor of the Alfa Romeo F1 team between 1980 and 1983. Marlboro sponsored the BMS Scuderia Italia team from 1988 until 1992, and the Arrows team in 1994. Further smaller team sponsorships included EuroBrun in 1988, Fittipaldi Automotive in 1981, Forti in 1995 and 1996, Merzario from 1977 to 1979, Minardi in 1995, Onyx Grand Prix in 1989 and 1990, Team Rebaque in 1979, Rial Racing in 1988 and 1989, and Spirit Racing in 1983 and 1984.

Marlboro provided financial support to many drivers, including Alain Prost, Ayrton Senna, and Mika Häkkinen.

From 2005 to 2007, GP2 Series team ART Grand Prix was sponsored by Marlboro.

Marlboro entered Grand Prix motorcycle racing in the 1970s as personal sponsor of riders including Giacomo Agostini, Angel Nieto, and Jarno Saarinen. In 1976, Marlboro backed Agostini's team, racing MV Agusta bikes.

Since 1983, Marlboro sponsored the Yamaha 500 cc works team, managed by Agostini until 1989 and then by Kenny Roberts until 1996. During that period the Japanese bikes won six World Championships. The Yamaha works team was again associated with Marlboro between 1999 and 2002.

In the 1990s, Marlboro's livery appeared on Hondas entered by Team Pileri (1992–1995), Pons Racing (1993), and Erv Kanemoto's team (1997–1998), who achieved the 1997 250 cc World Championship with Max Biaggi.

Marlboro sponsored the Ducati Corse MotoGP team from 2003. Casey Stoner took his first MotoGP title in 2007 with the Marlboro-backed Ducati.

Marlboro sponsored the Yamaha Dealer Team from the Superbike World Championship's inaugural 1988 season through 1990.

Marlboro sponsorship in IndyCar began in 1986 with Emerson Fittipaldi's car entered by Patrick Racing. In 1990, Penske Racing hired Fittipaldi and began a 20-year association with Marlboro's red and white livery. The Penske–Marlboro association ended after the 2009 season.

Marlboro sponsored factory World Rally Championship teams including Lancia (1972–1974), Mitsubishi (1999–2002), and Peugeot (2003–2005). The brand was personal sponsor to drivers including Markku Alén, Timo Salonen, Juha Kankkunen, and Miki Biasion. Between 1987 and 1992, Marlboro backed Carlos Sainz, appearing on his Ford Sierra and then Toyota Celica. From 1993 to 2002, Marlboro appeared on the cars of Belgian rally driver Freddy Loix, first with Toyota Team Belgium in the WRC, then with Mitsubishi Ralliart. Marlboro also sponsored a number of rallies including the Safari Rally (1982–1990), the Rally Argentina, and the UAE Desert Challenge.

Marlboro sponsored teams at the 24 Hours of Le Mans, including Joest Racing in Group C in 1983 and Toyota in 1999.

Marlboro sponsored the Marlboro Masters Formula Three race at Zandvoort.

This article is based solely on the supplied corpus. No external sources were consulted; claims that could not be substantiated against the corpus were omitted under the drop-the-claim rule.