Lattuneddu was born on 12 August 1956 in Tempio Pausania, Sardinia. His early working life was far removed from the world of international motorsport: through the late 1970s and into the early 1980s he worked in a pizzeria operated by one of his brothers in Sassari. In 1982 he made the decision to move to London, where he found work as a barista at a club frequented by businesspeople and executives.
His entry into the media and business world came through two early roles — first at Gerald Metals, a commodities trading firm, and then at ANSA, the Italian press agency. These positions gave him exposure to the professional environment that would define the rest of his career.
The turning point in Lattuneddu's life came through a personal connection. His acquaintance Slavica Radic — who would later become the wife of Bernie Ecclestone — introduced the two men, and Ecclestone hired Lattuneddu to work at the Formula One Management organisation. The exact year of his hire places his entry into the sport around 1980.
Over the following decades, Lattuneddu steadily advanced through the FOM hierarchy, taking on increasing responsibility for the practical management of the Formula One paddock. He became Ecclestone's closest operational deputy, the person who translated the commercial boss's directives into the realities of running a global racing championship at seventeen or more circuits a year.
Lattuneddu's domain was the paddock itself — the controlled, accredited environment behind the pit wall where teams, press, sponsors, and officials coexist during a race weekend. Managing the logistics, credentials, timing, and flow of personnel across a calendar that spanned five continents required exacting standards and an authoritative presence.
His insistence on procedural discipline earned him the nickname "The Paddock's Policeman," a sobriquet that circulated widely among team personnel, journalists, and sponsors who had dealings with FOM. While Ecclestone handled the commercial and political dimensions of the sport, Lattuneddu was the operational constant who ensured the race weekend machinery ran to schedule.
In 2015, industry observers named him the twentieth most influential person in Formula One, a recognition that placed him alongside team principals, engine manufacturers, and the sport's senior governance figures — a striking measure of how deeply his administrative authority had come to be felt across the paddock.
When Liberty Media finalised its acquisition of the Formula One Group from CVC Capital Partners in January 2017, the change in ownership brought a new management structure to FOM. Lattuneddu retired from the sport following the transition.
In subsequent years he moved into consultancy work, serving as a media consultant and chief strategist for the Rally Italia Sardegna, the World Rally Championship round held on his native island of Sardinia. The role returned him to motorsport in an advisory capacity and connected him to the region where his career had its unlikely early beginnings.
Lattuneddu's career illustrates a pattern common to the Ecclestone-era FOM: exceptional operational authority concentrated in a small number of individuals who served as the functional infrastructure of a privately controlled championship. While principals and drivers attracted the cameras, figures like Lattuneddu supplied the organisational continuity that allowed Formula One to function reliably as a travelling commercial enterprise.
His transition from a Sardinian pizzeria to chief of operations of the world's most commercially sophisticated motorsport series over the course of three decades remains one of the more unusual biographical arcs in the sport's administrative history.