The team was established in 1999 and is legally and operationally separate from Schubert Motors GmbH, a BMW dealership group also owned by Torsten Schubert. For its early history, the team competed under the Schubert Motors name before settling on the Schubert Motorsport branding that endures today. Over the years it ran under a series of sponsor-driven identities, most notably as Need for Speed by Schubert Motorsport in 2010 and 2011, and as BMW Sports Trophy Team Schubert in 2014 and 2015. Since 2016 it has competed solely as Schubert Motorsport.
Schubert's earliest success came in German touring car series. The team won the DTC Drivers and Team championships in 2001 with Markus Gedlich and again in 2003 with Claudia Hürtgen, both campaigns run with the BMW 320i. In 2003 the team also claimed the ETCC Independents Championship with Duncan Huisman. Claudia Hürtgen became a defining figure of the squad during this period, driving the BMW 120d to DMSB Production Car Championship honours in 2004 and winning the VLN outright in 2005.
Schubert shifted its primary focus toward endurance racing from 2004 onward. The 2006 Nürburgring 24 Hours was a landmark result: the team finished fifth overall and won its class with Claudia Hürtgen, Marc Hennerici, Johannes Stuck, and Torsten Schubert sharing a BMW 120d. A year later the outfit earned another fifth-place overall and class win at the same race, this time with a BMW Z4.
The move into GT3 competition began in earnest in 2007 with the BMW Z4. In 2008 Schubert added the Toyo Tires 24H Series title and a class win at the Dubai 24 Hour. The team's 2011 24 Hours of Dubai victory — with Augusto Farfus, Edward Sandström, Tommy Milner, and Claudia Hürtgen — marked a peak of that era. A second-place overall at Spa-Francorchamps the same year underlined consistent pace at the highest level of GT privateer competition.
In 2012, BMW Motorsport formally elevated Schubert to works-assisted customer team status, effectively making the squad a factory representative. The recognition brought increased technical and logistical support and shifted the team's focus more squarely toward GT racing while reducing its touring car commitments. In 2016 the team recorded the first-ever race win for the BMW M6 GT3.
In 2018, Schubert made a brief and atypical departure, campaigning a pair of Honda NSX GT3s in the ADAC GT Masters. The experiment lasted a single season; the team took a one-year hiatus from racing in 2019, then returned to BMW machinery in 2020 with continued factory backing.
Schubert Motorsport entered the Deutsche Tourenwagen Masters in 2022 after the series adopted GT3 regulations. The debut season was exceptional: Sheldon van der Linde won the drivers championship and the team secured the teams title, with Philipp Eng contributing alongside van der Linde. The team claimed three race victories in that inaugural DTM campaign. A second teams championship followed in 2024, with Marco Wittmann, Sheldon van der Linde, and René Rast sharing duties across the season. The team won four DTM races in 2024 and added three more in 2025.
The Nordschleife has been a recurring venue for notable Schubert results across nearly every era of the team's history. Beyond the celebrated 2006 and 2007 class wins, the team has consistently appeared in the VLN and 24 Hours fields with BMW machinery, securing race wins in the VLN in 2005, 2007, 2012, and 2016. The 2012 edition of the 24-hour race saw a Schubert car earn pole position.
With more than two decades of continuous BMW partnership and championships spanning touring cars, endurance racing, sprint GT series, and the DTM, Schubert Motorsport stands as one of Germany's most decorated privateer teams. The outfit's trajectory — from regional touring car campaigner to back-to-back DTM team champion — reflects the depth and consistency that enabled it to survive and thrive across multiple eras of motorsport regulation.