The A524 would be the last Alpine Formula One car to utilize BP fuels and Castrol lubricants before switching to Eni fuels and Valvoline lubricants from the 2025 season onwards, due to BP plc switching its allegiances to the new Audi Sport F1 Team from the 2026 season onwards.
Alpine unveiled the car at a launch event at their factory at Enstone on 7 February 2024, alongside the Alpine A424 sports prototype racing car. It sported a mostly bare carbon livery, with streaks of blue and pink across the car. Two liveries were released: a traditional blue one and a pink one in partnership with title sponsors BWT. A blue arrow was added across the front nose cone from pre-season testing onwards; the pink livery remained unchanged. The car made its first appearance at the 2024 Bahrain Grand Prix. The car’s weaknesses were observed to be a lack of traction, a lack of downforce, and it being 11 kilograms heavier than the 798 kg minimum, due to an attempt to strengthen the monocoque after it failed a lateral load test. A lighter chassis appeared at the Chinese Grand Prix.
At the Bahrain Grand Prix, the Alpine A524’s performance was immediately lacking, with both cars qualifying in the last two places and finishing seventeenth and eighteenth. Alpine’s struggles continued into the Saudi Arabian Grand Prix, with both drivers knocked out in Q1 – Ocon seventeenth and Gasly eighteenth. Gasly retired after the formation lap due to a gearbox problem, while Ocon finished thirteenth. At the Australian Grand Prix, Ocon qualified fifteenth and Gasly seventeenth. Gasly finished thirteenth and Ocon sixteenth – last on track after George Russell retired, with Gasly receiving a five-second time penalty for crossing the pit exit line. The Japanese Grand Prix saw Ocon qualify fifteenth and Gasly seventeenth, with both drivers finishing fifteenth and sixteenth respectively.
The Chinese Grand Prix sprint weekend saw Gasly and Ocon qualify sixteenth and seventeenth respectively, with Ocon finishing thirteenth and Gasly fifteenth. Both Alpines made it into Q2 for qualifying for the main race, with Ocon, who qualified thirteenth, finishing eleventh and Gasly, who qualified fifteenth, finishing thirteenth. At the sprint qualifying for the Miami Grand Prix, Gasly and Ocon qualified for sixteenth and thirteenth respectively. Ocon would finish fifteenth and Gasly would finish ninth. Both Alpines made it into Q2 for qualifying for the main race. Gasly, who qualified twelfth, would remain in position for the race. Ocon, who qualified thirteenth, would finish in tenth, giving Alpine their first point finish of the season. At the start of the Monaco Grand Prix, the two Alpines collided while exiting Portier. Ocon squeezed himself into the path of Gasly, pitching the former's car upward. Ocon admitted responsibility for the incident and retired during the red flag period. Gasly went on to score his first points of the season with a P10 finish. After the Monaco Grand Prix, it was announced that Ocon would be leaving Alpine at the end of the season, joining Haas for the 2025 Formula One World Championship.
The Canadian and Spanish Grands Prix saw double points finishes for the team, with Gasly securing two P9s and Ocon two P10s. On the weekend of the Austrian Grand Prix, Gasly announced that he would be continuing to race for Alpine beyond 2025. In the British Grand Prix weekend, Jack Doohan drove Gasly's car for Free Practice 1. Gasly was penalized for exceeding his quota of power units and would have started from the back of the grid, but did not start the race due to a gearbox issue. Ocon finished P16. Hungary was a poor weekend for the team, with Gasly starting from the pit lane due to replacing PU elements without approval and retiring due to a suspected hydraulics leak. Ocon finished P18. In Belgium, Ocon secured a P9 finish, and Gasly secured one in the Dutch Grand Prix next weekend. Doohan was announced to be partnering Gasly for the 2025 Championship during this weekend. The next four races saw no points finishes for the team, although Ocon secured the fastest lap in the United States Grand Prix. In the Mexican Grand Prix, Gasly secured a P10 finish.
Alpine headed into the 2024 São Paulo Grand Prix with a tally of 14 points and 9th in the constructors’ championship. A rain-affected weekend saw Team Enstone finish P2 with Esteban Ocon and P3 with Pierre Gasly, with an additional 2 points for a P7 sprint race finish for Gasly. They ended the weekend with 35 points and climbed to 6th in the constructors’ championship, successfully defending the position from Haas and RB in the final three races. Gasly’s improved form helped the team, going pointless in Las Vegas but making ground in Qatar and Abu Dhabi with P5 and P7 finishes respectively. The season finale in Abu Dhabi saw Pierre Gasly partner with rookie Jack Doohan, after Ocon was dropped with one race remaining to allow him to drive for Haas in the post-season Pirelli test.
Other than the addition of a blue/pink arrow on the front nose cone after pre-season testing, and a rainbow gradient across the halo at the Austrian Grand Prix for Pride Month, Alpine’s livery remained mostly the same. Like previous years since 2022, Alpine competed in a pink livery for title sponsors BWT, used for more races throughout the season than in previous years. The pink livery was used in Bahrain, Saudi Arabia, Australia, Spain, Austria, the Netherlands, Azerbaijan and São Paulo. Alpine raced an all-pink BWT livery for the final three races of the season. Alpine also used two other special liveries to promote their investors and sponsors. For the Belgian Grand Prix, Alpine raced with a Deadpool livery to promote the Deadpool & Wolverine film, which stars and was produced by investor Ryan Reynolds' production company. For the United States Grand Prix, Alpine raced with an Indiana Jones livery to promote the Indiana Jones and the Great Circle game, which involved Microsoft subsidiary Xbox.
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