Ferrari F10

The F10, the 56th single-seater car produced by Ferrari to compete in Formula One, was launched in Maranello and online on 28 January 2010. Felipe Massa was scheduled to perform the car's first shakedown at the Fiorano Circuit later that day, but inclement weather forced a postponement. The car's first run eventually occurred during testing at the Circuit Ricardo Tormo in Valencia on 1 February. On 20 February, Fernando Alonso declared that the F10 was the best car he had ever driven and suggested its true pace was being hidden from rivals.

Before the Spanish Grand Prix, Ferrari changed the livery on the F10's engine cover after the team was accused of promoting Marlboro cigarettes. The team deleted a barcode design and replaced it with a white rectangle on a red background. At the Turkish Grand Prix, the cars carried a logo celebrating Ferrari's 800th Grand Prix.

The F10 saw several aerodynamic developments throughout the season. An F-duct system was introduced in Spain; unlike the McLaren MP4-25 system, the F10 used a pad on the driver's left hand to block airflow and stall the rear wing to increase straight-line speed. At the European Grand Prix, Ferrari introduced a "blown diffuser," repositioning the exhaust between the rear upper and lower wishbones and reinforcing the bodywork and wishbone assemblies to handle the temperatures.

Further updates included an improved double diffuser layout and a Red Bull-inspired rear wing, introduced on Massa's car at the Belgian Grand Prix. For the Italian Grand Prix, the team ran a low-downforce package with revised front and rear wings.

The F10 proved immediately competitive, with Alonso winning the season-opening Bahrain Grand Prix and Massa finishing second. At the Australian Grand Prix, Alonso spun at the first corner after contact with Jenson Button; he dropped to the back of the field but fought back to finish fourth, just behind Massa in third. During the Malaysian Grand Prix, Alonso suffered a downshift problem which resulted in an engine failure two laps from the finish, though he was classified 13th.

In China, Alonso jumped the start, which resulted in a drive-through penalty. Both drivers made counter-productive pitstops for intermediate tyres, and Alonso later passed Massa into the pitlane entry, forcing Massa to wait for service. Alonso eventually finished fourth while Massa finished ninth. Ferrari admitted following the race that they had been overtaken by McLaren in the Constructors' Championship.

Alonso took pole position and won the Italian Grand Prix, with Massa finishing third. Alonso achieved another win at the Singapore Grand Prix, where he led every lap from pole position and set the fastest lap. After a third-place finish in Japan, Alonso won the Korean Grand Prix following an engine failure for Sebastian Vettel, with Massa finishing third. Alonso also finished third in Brazil.

At the final race in Abu Dhabi, Alonso qualified third. However, Ferrari chose a strategy that did not involve calling Alonso into the pits after a Safety Car deployment. He found himself in seventh position and, despite his efforts, the F10—running a reduced horsepower engine due to previous failures—was unable to pass Vitaly Petrov's Renault. Alonso finished the race in seventh and the season in second.

The Ferrari F10 is featured in video games including Gran Turismo 5, F1 2010, and Ferrari Virtual Academy. It was also included in the F1 2019 Anniversary Edition DLC and made available in F1 2020.